Small Team. Serious Expertise.
Your office staff is busy enough already. Get access to experts in Google Ads, Meta, landing pages, analytics, and reporting without adding to your payroll!
Digital marketing specialists at To Exceed work with your preferred vendors and adapt to your recruiting needs. This team turns advertising dollars into measurable results.
Marketers who Know Trucking.
Serving trucking companies since 2016, To Exceed knows how to find CDL truck drivers online. Digital platforms have changed over the past decade, but we’re not afraid of technology. We started with Craigslist posting and gradually pivoted to Google Ads and Facebook.
Instead of chasing the biggest budget, we believe in making an impact by helping trucking companies that go underappreciated.
- Personalized Account Management
- Monthly Reporting Focuses on Cost Per Hire, Not Fluff
- Continuous Monitoring of Campaign Performance
- Custom, Branded Copy and Creatives
Big Advertisers Don’t Know Your Fleet
A few big ad agencies specialize in truck driver recruitment, but they tend to offer one-size-fits-all service to midsize and smaller fleets. Google, Meta, and Indeed encourage employers to post their own ads, but it’s easy to overspend without attracting enough qualified drivers.
Trucking companies need more than a way to advertise jobs—they need somebody in their corner. You need marketing experts on your side to reduce waste and hold vendors accountable.
Big Advertising Platforms
- Standard recommendations
- Automated optimizations
- Limited understanding of your needs
- Recruiter feedback goes unheard
Personalized Service with To Exceed
- Custom campaign for your unique needs
- Incorporates your branding and priorities
- Daily monitoring on active campaigns
- Responsive to changing circumstances
Digital Marketing Specialists
To Exceed was co-founded by Dave and Chris Gabbard in 2016. As colleagues and now co-owners, Robert Specian Jr and Matt Haynes have kept To Exceed flexible in response to changes in the online marketplace.
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Robert Specian Jr
Chief Information Officer
From landing pages to tracking, Robert keeps the back end online.
More About Robert (opens in a new tab) -
Matt Haynes
Director of Operations
Get straight talk from a man who’s not afraid to get his hands dirty.
Matt’s Credentials -
Becca Horn
Media Coordinator
The primary point of contact, Becca makes sure that our service exceeds expectations.
Becca’s Work-Life Balance -
Dave and Chris Gabbard
Co-Founders of To Exceed
Gabbard family values shaped the formative years of To Exceed.
Remembering Chris -
Josh Shelton
Copywriter
Messaging needs to reflect the unique company culture of each client.
Seen on FleetOwner (opens in a new tab)
Add to Your Capabilities—Not Your Overhead.
Most trucking companies cannot afford to hire all the types of experts they need. Digital marketing, landing pages, ad campaigns, and social media . . . each skillset is miles away from fleet management.
Let your team focus on their own jobs and areas of expertise. Find out how much you can save on truck driver recruitment by talking to the experts in digital marketing.
Find the Podcast
Meet the Team at To Exceed
Learn more about the technology that’s changing the trucking industry while we talk to experts in marketing, management, and related fields.