Recruiting Support
Show drivers what they’re missing.
Reinforce your recruiting message. Experienced drivers don’t trust employers who just claim “we treat drivers like family.”
Your Company’s Facebook Page Makes an Impression
Are you sure it’s a good one? Adult Americans check Facebook to see whether a company seems legitimate. Whether they’re looking for their next employer or a trustworthy shipper, Facebook shapes what people see.
To Exceed keeps your Facebook page active with three custom posts each week, branded graphics, and post boosting included. Connect with your community and future hires without making Facebook a bigger waste of office workhours.
Facebook Shouldn’t Be Somebody’s Side Job
Your staff CAN post on Facebook. The problems are with inconsistency and the many hours Facebook will distract staff from supporting your fleet. You need your recruiters and dispatchers talking on the phone, not scrolling Facebook.
- Who has time to create content every week?
- How do we keep our graphics looking professional?
- What should we post besides job openings?
- How do we get more people to actually see our posts?
To Exceed keeps your page active (and professional) with consistent branded content.
The scale of Facebook's audience
- Monthly Active Users (source, opens in a new tab)
- 3B
- Of US Adults (source, opens in a new tab)
- 71%
- Times Users Check FB Daily (source, opens in a new tab)
- 6–8
Facebook remains popular with working-age adults in America, including CDL drivers.
Make Facebook Consistent, Not Complicated
Anyone in the office can make a Facebook post. It’s harder to churn out weeks of professional quality posts with custom graphics. You don’t need a post—you need a process. Outsource the hassle with To Exceed.
Facebook as an Office Side-Task
- Posting whenever someone remembers
- Mostly job openings and awkward photos
- Last-minute graphics and stock images
- Long gaps when the office gets busy
Professional Social Media Management
- Three custom posts every week
- Professionally branded graphics
- Monthly content planned in advance
- Selected posts boosted for added reach
Different Posts Have Different Jobs
Company Culture
Celebrate your strengths.
Show off your equipment, employees, company history, and community involvement. Build your brand online.
Reach & Engagement
Connect with real people.
Part of your Social Media Management budget goes to boost selected posts. Grow your page’s follower count.
Make Recruiting Ads Part of a Bigger Story
The best recruiting ad can’t control what drivers see after they click your company name.
If a qualified driver sees that your Facebook page looks dead—you’ve missed an opportunity to build confidence in your company.
Social Media Management has a different job:
- Build recognition beyond “they’re always hiring”
- Grow and engage your Facebook audience
- Support the reputation behind your recruiting campaigns
- Give people more to see when they research your company
Your recruiting ads grab the attention of drivers. Your Facebook page answers the question that a job description can’t:
“What kind of company is this?”
Read our Case Study about how To Exceed helped rebuild a trucking company’s Facebook audience.
“We Can Post on Facebook Ourselves.”
Of course you can. Posting is easy. The hard part is maintaining consistency and quality, week after week.
Most trucking companies can’t afford another full-time employee for social media or graphic design. And they don’t need those specialists on payroll, but they do need access to professionals with those skills. To Exceed bridges the gap with Social Media Management.
Your staff already has a job. Facebook doesn’t need to become their second one.
Keep the Control, Not the Workload
Outsourcing Facebook should not mean giving up control of your company’s page or voice.
To Exceed builds a monthly content calendar for your review. You can request edits or replace individual posts before the month is approved.
- Your company keeps ownership and control of its Facebook page
- You review and approve each monthly content calendar
- Send us company photos and news whenever you want them featured
- Review reporting on engagement, top posts, and follower growth
We don’t reply to comments or messages on your company’s behalf. That’s up to your own policies and your staff’s judgment.
Social Media Management Built Around Trucking
The trucking community has a special subculture within Facebook, and To Exceed understands this industry. Don’t settle for somebody who only knows one side of the equation. Take advantage of the world’s biggest advertising platform and strengthen your fleet for the road ahead.