Informative
Give drivers a reason to pay attention.
Helpful posts cover driver health, safe driving, and other useful topics that keep your page active with more than job openings.
Get Your Facebook Page Into Gear
For recruiting and outreach, your trucking company’s Facebook page is even more important than your website. But who has time to plan posts, write copy, and design graphics every week?
Get custom graphics, scheduled posts, and a growing follower count with Social Media Management from To Exceed. Show off your company culture to connect with the community and future drivers.
Facebook Wastes Office Workhours
No doubt, your HQ staff has decades of experience with recruiting and logistics. Those skills don’t often overlap with graphic design and public relations. You need your recruiters and dispatchers talking on the phone, not scrolling Facebook.
- Who has time to create content every week?
- How do we keep our graphics looking professional?
- What should we post besides job openings?
- How do we get more people to actually see our posts?
To Exceed keeps your page active with consistent, professionally branded content.
The scale of Facebook's audience
- Monthly Active Users (source, opens in a new tab)
- 3B
- Of US Adults (source, opens in a new tab)
- 71%
- Times Users Check FB Daily (source, opens in a new tab)
- 6–8
Facebook remains popular with working-age adults in America, including CDL drivers.
Post Consistently with Social Media Management
In-house staff can easily make a few posts for Facebook. It’s harder to schedule a month ahead with three posts per week, making sure the messaging consistently matches your brand. To Exceed handles the routine so your team doesn’t have to.
HQ Staff Posting on Facebook
- Posting whenever someone remembers
- Last-minute graphics and stock images
- Waiting for organic reach
- Zero activity for months at a time
Professional Social Media Management
- Three custom posts every week
- Professionally branded graphics
- Safety and wellness posts encourage drivers
- Ads boost engagement and followers
Different Facebook Posts for Different Jobs
Company Culture
What makes your trucking company unique?
Company history, driver appreciation, values, and behind-the-scenes stories demonstrate why your fleet is a great place to work.
Boosted Posts
Help good content reach more people.
Part of your social media budget goes to advertising and boosted posts, increasing engagement and growing your follower count.
Make Recruiting Ads Part of a Bigger Story
The best recruiting ad can’t control what drivers see after they click your company name.
If a driver sees your ad and visits a Facebook page that hasn’t been updated in months—or finds nothing but job openings—you missed an opportunity to build confidence in your company.
To Exceed supports your recruiting campaigns with a Facebook page built around:
- Three custom posts each week
- Branded graphics
- Driver health and safety content
- Company history and values
- Driver appreciation
- Strategic boosted posts
Your recruiting ads and your company Facebook page should tell the same story.
If your company cares about drivers and your community (and that’s not just another slogan), then your Facebook page is one of the best places to prove it.
“We Can Post on Facebook Ourselves.”
Of course you can. The problem isn’t knowing how to click “Post.” It’s consistently finding the time to plan content, write copy, create graphics, and keep doing it every week.
Trucking companies don’t always need another full-time social media employee or graphic designer. They need someone who can keep the work moving without adding another endless task queue for the recruiting department.
Choose To Exceed if you want an active Facebook presence without making Facebook somebody else’s second job.
Take the Guesswork Out of Facebook
Ever feel like Facebook is just a waste of time and money?
To Exceed overhauls erratic company pages so that you can stop asking the same questions:
- How many weeks has it been since our last post?
- What else can we post about next week?
- How do we get more engagement on posts?
- Is Facebook posting even worth our time?
Your Recruiting Ads Aren’t Your Whole Reputation
Experienced CDL drivers want to see more than another “We’re Hiring” ad. To Exceed creates and schedules custom posts for the Facebook pages of trucking companies.