Most of the CDL drivers in your hiring area are active on Facebook or another Meta platform. But the empty metrics on Facebook make it hard to tell if you’re getting your money’s worth. “Impressions” and “reach” don’t haul freight.
To Exceed builds and manages Facebook advertising campaigns focused on qualified leads. Reach more CDL drivers without confusing lead volume with hiring success.
Facebook makes it easy to count clicks, forms and leads. The harder questions usually come after those leads reach your recruiting team:
To Exceed looks beyond Facebook’s dashboard to the recruiting results that matter.
In the top 20 on the Fortune 500 (source, opens in a new tab), Meta has evolved from a casual social network into a dominant advertising platform for business.
Facebook can generate a lot of activity without generating the drivers your fleet needs. To Exceed monitors campaigns beyond surface-level metrics so your budget can move toward ads, audiences, and strategies producing better recruiting results.
Facebook recruiting campaigns introduce your jobs to potential drivers while they scroll—even when they aren’t actively searching a job board.
Images, video, headlines, and recruiting messages can perform very differently. We test creative and watch the results instead of assuming one format will always win.
Retargeting can put your company back in front of people who have already interacted with your recruiting campaign or visited a relevant landing page.
The best Facebook targeting in the world can’t fix a recruiting message that falls apart after the click. Depending on your goals, we can build custom landing pages or overhaul your Facebook page with Social Media Management.
To Exceed does more than run Facebook ads. We manage the pieces that make recruiting ads more effective:
The ad, the job, the landing page, and your company page should tell the same story.
Facebook reaches a lot of people and churns through advertising dollars. The people who respond to Facebook ads aren’t always people you want to hire. Specialists at To Exceed have spent years managing campaigns on Facebook. We know how to look past the noise and build campaigns that focus on hiring qualified drivers.
Choose To Exceed when you’re ready for Facebook advertising that prioritizes hiring results—not just arguments for increasing your budget.
You shouldn’t need to guess whether a successful-looking Facebook campaign actually helped fill trucks.
We focus on numbers that answer practical recruiting questions:
Reach CDL drivers with Facebook campaigns built around more than clicks and form fills. To Exceed helps trucking companies test creative, improve lead quality and connect Facebook advertising with real recruiting outcomes.
When they pay for advertising, most trucking companies pay too much.
