Search
Reach drivers who are actively looking.
Search campaigns put your openings in front of people already searching for trucking jobs, CDL opportunities, and related terms.
Stop Guessing What Your Google Ads Are Buying
Recruiting budgets shouldn’t disappear into empty clicks and dead-end leads. Track every advertising dollar and find out how much you’re really spending on qualified leads.
To Exceed builds recruitment campaigns and manages Google Ads with an understanding of America’s trucking fleets.
Get Clear Answers From Your Google Ads
Clicks and calls don’t haul freight. Too often, Google reports traffic and “conversions” while your recruiting team keeps asking:
- Why are so many applicants unqualified?
- Which campaigns are actually producing good leads?
- How much of our budget is being wasted?
- How much money was spent for each hire?
To Exceed helps connect Google activity to recruiting results. But better tracking only matters if you’re reaching the right people in the first place.
The scale of Google search and display advertising
- Google Searches Every Day (source, opens in a new tab)
- 16.4B
- Share of All Online Searches (source, opens in a new tab)
- 90%
- Sites in the Display Network (source, opens in a new tab)
- 3M
CDL drivers use Google every day—but so does everyone else. Target the people searching for a job like yours.
The Wrong Click Still Costs Money
Someone searching for “CDL school” is not an experienced CDL-A driver. To Exceed reduces waste with negative keywords and strategies tailored to your company’s needs.
Wasting Budget on Google
- Making decisions by guesswork
- Overpaying for clicks and unqualified leads
- Sending everyone to the same generic page
- Attracting CDL school and irrelevant searches
Smarter Spending with To Exceed
- Measure what works and what doesn’t
- Build campaigns around recruiting priorities
- Match landing pages to specific openings
- Negative keywords reduce irrelevant traffic
But reaching the right driver is only part of the job. Different Google campaigns reach people in very different ways.
Not Every Google Campaign Does the Same Job
Display
Stay visible beyond the search page.
Display campaigns use visual ads across Google’s network to reach potential drivers while they browse other websites and apps.
Performance Max
Use Google’s automation without blind trust.
“PMax” expands across Search, YouTube, Gmail, and Maps. Broader automation creates opportunities—but it still needs oversight.
Getting the right ad in front of the right person is only the first step. What happens after the click can make (or break) the opportunity.
Weak Landing Pages Waste Money
If you don’t know where your Google Ads are directing traffic, you may be losing qualified drivers. Too many companies send every ad to the same generic landing page. To Exceed builds campaign-specific landing pages around the job being advertised.
Google considers Landing Page Experience when determining Quality Score. But the goal isn’t checking Google’s boxes. These simple changes help turn clicks into job applications:
- Clear job information
- Mobile-first design
- Fast load speed
- Aligned messaging
- Simple contact forms
- Call and conversion tracking
The search, the ad, and the landing page should tell the same story. And if you’ve tried Google Ads before, that gives us another question to answer: what went wrong?
“We Tried Google Ads Before.”
Most drivers use Google apps and websites—so why aren’t they clicking on your ads? Broad targeting, bad keywords, and wrong location(s) are common mistakes in Google ads.
Trucking companies need advertising partners who can do more than pay Google on their behalf. You need someone who knows how to design campaigns focused on hires, not clicks.
Know Where the Money Went
You shouldn’t need a marketing degree to understand whether your recruiting budget is working.
We focus reporting on the real questions:
- What did we spend?
- How many leads did we generate?
- How many fit the job requirements?
- Which campaigns produced them?
- What should we change next?
With the addition of hiring data, we can connect those hires back to lead sources for the most important metrics.
Clicks Don’t Fill Trucks.
Don’t replace the parts of recruiting that work. Generate more qualified leads with Google Ads by adding To Exceed to your team.