Your recruiters know how to post jobs on Indeed and Craigslist. Why pay an outside agency? Facebook and Google make it easy to buy advertising, but spending your whole budget is not the same as getting your money’s worth.
To Exceed works as an extension of your existing recruiting and marketing teams. With years of experience recruiting truck drivers online, we know how to achieve a lower cost per hire.
Here are five reasons to consider outside help with your next recruiting campaign:
1. More Experience Recruiting Truck Drivers
Your sales and marketing staff might be great at attracting freight customers, managing social media, or promoting your brand. Online driver recruitment is different, and the marketplace keeps changing.
At To Exceed, we manage recruiting campaigns every day. We know the practical differences between advertising OTR, regional, and home-daily positions. We understand how hiring areas, home time, and driver qualifications affect campaign performance. Experience also helps us recognize when something needs to change.
In one client campaign, we pushed for refreshing Facebook ads monthly instead of quarterly. Replacing underperforming creative helped reduce ad fatigue, increase contacts, and lower cost per hire.
Small adjustments can make a big difference. But someone needs the experience to recognize the opportunity—not just in online marketing but specifically with driver recruitment.
2. More Capacity Without Hiring More Support Staff
Trucking fleets depend on their drivers to move freight. Extra office staff add to the company overhead, but they don’t move loads themselves. Most fleets can’t afford to add another marketing specialist to the office. Recruiters can post a job opening, but once they’re answering calls, they’re too busy to throttle and redistribute marketing budgets.
To Exceed manages campaigns and makes improvements like we’re an extension of your own team. Even better—you don’t have to add another marketing position to payroll.
If your fleet needs to dial back on recruiting efforts for a month or two, then To Exceed allows you to scale up and down as needed.
3. We See What’s Working Across the Industry
Your marketing department knows what’s working for your fleet. But what about other trucking companies facing similar recruiting challenges?
To Exceed works with different types and sizes of fleets across the country. That gives us experience with different hiring markets, advertising platforms, and recruiting strategies.
We see what happens when advertising costs rise in one market or when a particular approach stops producing qualified applicants. We can take lessons from those experiences and apply them where they make sense.
For example, a recruiting strategy that performs well in one major city might need different targeting or a different platform in a rural hiring area.
There’s no universal formula for recruiting drivers. But experience across multiple fleets gives us more opportunities to recognize what’s worth testing.
4. Better Tracking from Advertising Dollars to Hires
Google counts clicks. Facebook counts leads. Job boards report applications.
But how many of those drivers actually got hired?
That’s a harder question, especially when your recruiting department uses multiple platforms and vendors.
To Exceed helps connect the dots. Depending on your existing systems, we can use call tracking, advertising analytics, and ATS reporting to identify where leads originate and what happens after they reach your recruiters.
Knowing which campaigns produce qualified applicants and hires makes it easier to decide where your next advertising dollar should go.
We also have experience working across Google, Meta, Craigslist, Indeed, and other recruiting platforms. That makes it easier to compare options instead of relying on whichever platform is most familiar.
The goal isn’t another complicated dashboard. It’s knowing what’s working, what’s wasting money, and what to change next.
5. A Fresh Set of Eyes Can Find Expensive Mistakes
Recruiting campaigns aren’t “set and forget”—not unless you’re okay with wasting money. Fresh copy, new graphics, budget adjustments, and regular monitoring are must-haves.
Sometimes a recruiting strategy keeps running simply because it’s been working well enough.
Maybe you’ve used the same job boards for years. Maybe your Google Ads bring in plenty of leads, so nobody questions the targeting.
But familiar strategies aren’t always the most cost-effective.
In one Google Ads case study, To Exceed discovered that a client’s campaign was producing cheap leads with poor hiring results.
We paused the underperforming campaign, tightened targeting, and shifted more spending toward people searching for the trucking company by name.
By July of that year, the client’s cost per hire was less than a third of what it had been in April. That’s one client’s experience, not a guaranteed result, but it illustrates the value of looking beyond lead counts.
Sometimes getting better results doesn’t require spending more. It requires taking a closer look at where your money is already going.
Keep Your Recruiting Team. Get More From Your Advertising.
Your recruiters know your fleet. They understand your hiring needs and what it takes to get qualified drivers through orientation.
To Exceed brings specialized marketing experience, additional capacity, and a broader view of recruiting strategies.
With Managed Services, we work alongside your existing team to manage advertising, evaluate results, and adjust campaigns as your hiring needs change.